Thought to share with you - The National Archives, in Canberra Australia reached 150 000 digitised items September last year.

http://www.nla.gov.au/digicoll/

You can explore the national library’s digital collection that contains selected items providing users easy online access to some of Australia’s most significant cultural materials.

Syndicate all of your blog posts for immediate posting on Facebook (personal page), LinkedIn, and Twitter.

Once you’ve done the initial setup all new articles will automatically appear at each platform. Below are descriptions of how it works for each network.

Make Blog Posts Appear on Your LinkedIn Profile

Let’s take a look at how you can make all blog posts appear inside your LinkedIn profile.

1. Go to your LinkedIn profile and click on Edit My Profile in the top left navigation bar.
2. Scroll down until you see a box with the headline Featured Applications. Click on the right arrow button until you see the W logo, which stands for WordPress (for those who use a WordPress.com blog).
3. Select Add this application followed by clicking on the Update Settings button on the right side of your screen. Make sure to check the box Display on my profile.
4. Type your WordPress blog address, which for most users will be http://YOURBLOGNAME.wordpress.com*.
5. Once you click on the save button your blog posts will automatically appear on your LinkedIn profile.

Sharing Articles through Facebook
Similarly, blog posts can automatically be posted at your Facebook wall once you’ve set it up.
1. Locate the panel at the lower right side of your screen once you’ve logged on to Facebook.
2. Click on the Notes button.
3. At the prompt giving you the option to import your blog, type your blog address in a similar way you did above for LinkedIn.
4. New blog posts will appear automatically on your Facebook wall. Additionally, you’ll see all your blog content under the Notes Tab in your Facebook menu.

Using Twitter to Share Your Stories
Syndicating your blog posts to Twitter require a slightly different process. Essentially, you’ll enable the distribution of links to your blog articles by signing up for a free account at twitterfeed.com.

1. Go to Twitterfeed.com to create your account.
2. Once your account is created you’ll have to verify the connection between Twitterfeed and Twitter, essentially allowing the transfer of information between the platforms.
3. Next, create a new feed by typing in your blog name. For twitterfeed, you’ll need to add the word feed, though, and the final web address you need to type is http://YOURBLOGNAME.wordpress.com/feed/*.

Once you’ve created the feed between Twitterfeed and Twitter you’ll see tweets (as messages through Twitter are called) with links to your articles.

While the concept of syndication in essence is the same for Facebook, LinkedIn and Twitter, Facebook is the only platform that actually incorporates the entire article onto your Facebook profile. LinkedIn and Twitter instead provide links to the full articles at your blog.

Syndication allows you to effectively reach your audiences at all respective platforms without having to manually add them each time. Such a set up will help you minimize the time you spend managing your networks.


* The web addresses you use should be the ones you used when you signed up for a blog. In my case the web address for my blog is http://sociallywirednow.wordpress.com/ for Facebook and LinkedIn, and http://sociallywirednow.wordpress.com/feed/ for the connection between Twitterfeed and Twitter.

• 676,805,208 is the latest figure of users who access the internet (www.internetworldstats.com)
• There are 60 million users on Linked In within 200 different countries
• Further 8 million users on Facebook alone!
• LinkedIn Groups can be added to your social bookmark on your website

Guess who just jumped on board?

Jetstar announced this week that it was shifting 40 per cent of its $25 million above-the-line advertising budget into digital media, in particular social media, in a bid to reach larger audiences. The discount airline had previously only spent 5 per cent of its ad budget online, but after several successful campaigns on social media sites including YouTube and Twitter last year, Jetstar has decided that social media is a better investment as traditional advertising – such as television, print and radio – becomes increasingly expensive.

My thoughts on social media?

Music in the background – Black Eyed Peas – Talking about your generation

Building an online community, product development, joint ventures or affiliate programs are not something you can easily implement for immediate results. This is the same principle around social media sites. It should not take longer than 6 months to get your word out, then another 6 months to really integrate and communicate with the readers. Social media, sorry to say, is a long term operational activity for your marketing.

Top sites to get more traffic via the internet?

Traffic - not referring to cars…but people accessing your site, your information via the online channel – the blessed Internet. Anyone can access it, the only difference is which browser they chose to use.

Get more traffic and plan it into YOUR schedule, so that there is a time when you must do it, remember to do it and your online community expect it!

1. Just like you go fishing (or hubby) get your bait together and link it all up!

Use Digg, Reddit, del.icio.us or StumbleUpon. This is by the far the easiest and most powerful way to get traffic to your site during the weekends.

Social news sites usually get less news during the weekend, and it is likely that your bait will be more successful during this time!

2. Publish During the Weekend. Publishing during the weekend will get you some traffic, especially if you have many feed subscribers as some of them will visit your site to read the full article or comments. Smaller sites can also benefit as new content will bring in a small amount of long tail search traffic.
   

Set future publish dates on your post during the weekend so you don’t have to sit down in front of the computer to write. Asking a question is sometimes the quickest way to put out an extra blog post.

3. Biggest one to mention, and the least used is COMMENT on other BLOGS.
1. Why? When you reply to a blog, leave your web site subtly, or enable other bloggers to investigate YOU
2. Promote your understanding and view points, invoking curiosity!
3. Some good blog sites: Blogcatalog or MyBloglog, orble, blogger – all you need to do is search keywords about the subject you want to ‘make comment on’

4. Adwords- sign up to Google AdWords – free and you may even get paid for it too!

5. Try Blog Traffic Exchanges. Blog traffic exchanges the tools which allow you to obtain traffic by visiting other blogs. They are more useful for newer blogs and as they require more time and effort on your part, I suggest using them strategically to find new blogs within your niche as well.

The downside of all of these methods (with the exception of paid advertising) is the time-investment. Do you really want to spend time in front of the computer on the weekend? The amount of time needed for these tasks will vary and perhaps it would be better to alternate them each weekend to lessen the workload.

Another way to deal with this would be to get someone to help promote your site(s) grow much faster.

If you have the time and interest, try implementing some of the tactics listed in this article. I’ll love to hear if it helps you to get more visitors this weekend.

Of course, contact me and I can give you a selection of social media management packages to choose from (from $75)!

A retweet is the act by which someone else passes/shares your information via a tweet through Twitter.

By including a retweet inside your document, straight away the reader will have:

• your Twitter ID
• a link back to your site
• a link back to your PDF, or
• whatever you want!

This will help grow your Twitter followers, as well as driving traffic back to your site.

Let me show you how..

Retweet Button
First of all you need a retweet button.. a graphic that will be placed inside your PDF file that people will click-on to actually retweet.

Either grab one from Google or use this one:







To save this image - right-click on the image –> save image as..

Building the Retweet URL

The following steps will build upon each other resulting in your retweet URL.

Write Your Tweet
You need to write a tweet.
This is the tweet that will appear in Twitter when someone clicks on your retweet button.

Some things to consider include:
• keep your tweets to about 120 characters or less.. this allows for others to add comments to the tweet
• put your Twitter ID (eg @sociallywiredno) in the tweet.. this will help to grow your Twitter following as your PDF starts to get retweeted
• use a #hashtag for tracking purposes.. this will help you track the retweets

The tweet that I will be using is:
How to add Retweet buttons in your PDF documents | The Social Media Guide (via @sociallywirednow)

Create a Shortened URL
You will also want to include in your tweet a shortened URL that points back to the document’s landing page.. it is from this page that your PDF file can be downloaded.

It is advisable to direct people to a landing page to give them an idea of what your document is actually about, rather than pointing them directly to the PDF file itself (as they won’t know what they are downloading).

There are many URL shorteners that can be used including,
• bit.ly
• tiny.url
• su.pr – This shortening service exposes your content to StumbleUpon’s 8 million users - in addition to Twitter’s users

http://thisisthemightlylongurlintheinternetexplorerbar/2010/how-to-add-a-retweet-button-inside-your-pdf-documents
into: http://su.pr/1adj34

Your Tweet
Now you need to merge the tweet from before with the shortened URL you have just created.. to give you something along the lines of:

How to add a Retweet button inside your PDF documents http://su.pr/1adj34| The Social Media Guide (via @sociallywirednow)

You can see I have incorporated the following components into this tweet,
• the name of this document’s landing page
• shortened URL
• the name of my blog
• my Twitter ID
• total characters = 125 (which leaves room for comments, etc)

Create the Retweet URL
We want to create the actual retweet URL that invokes Twitter, via your browser, and populates it with your tweet.

We will build this up in three simple steps.
1. Copy this text
• http://twitter.com/home/?status=

2. Append your tweet to the end of the previous step

• http://twitter.com/home/?status= How to add a Retweet button inside your PDF documents http://su.pr/1adj34| The Social Media Guide (via @sociallywirednow)

3. Replace all spaces with a plus (+) sign

If you use a hashtag symbol (#) change it to %23

http://twitter.com/home/?status= How+to+add+a+Retweet+button+inside+your+PDF+documents+http://su.pr/1adj34+|+The +Social+Media+Guide+(via+@sociallywirednow)

You have just created a retweet URL!

Test the Retweet URL
You will want to test this URL works before we link it to the retweet button.
It doesn’t matter if you are logged into Twitter or not when you click on the retweet URL.
If you are not logged into Twitter the login page will display, after logging in, the tweet field will be pre-populated with your tweet.

If you are already logged into Twitter, then the tweet field will become populated with your tweet.

Create Your PDF File and Embed Retweet Button
The final step now is to put the retweet button into your document and to insert the retweet URL (from the previous step), into the retweet graphic as a hyperlink.

To be able to add a hyperlink to a PDF document you will need PDF creation software such as Adobe Acrobat (not Adobe Reader).

1. Open up your file in Microsoft Word then paste in the retweet graphic.I would recommend doing it in more than one location within the document.

2. Right-click on this retweet graphic and select hyperlink

3. Paste in your retweet URL then click

You have just hot-linked the Twitter retweet button with the retweet URL- And embedded it all into your document.

Finalise the PDF File
Last but not least convert this document into a PDF.


You have successfully added a retweet button inside your PDF document!