Social Media Syndication

Syndicate all of your blog posts for immediate posting on Facebook (personal page), LinkedIn, and Twitter.

Once you’ve done the initial setup all new articles will automatically appear at each platform. Below are descriptions of how it works for each network.

Make Blog Posts Appear on Your LinkedIn Profile

Let’s take a look at how you can make all blog posts appear inside your LinkedIn profile.

1. Go to your LinkedIn profile and click on Edit My Profile in the top left navigation bar.
2. Scroll down until you see a box with the headline Featured Applications. Click on the right arrow button until you see the W logo, which stands for WordPress (for those who use a WordPress.com blog).
3. Select Add this application followed by clicking on the Update Settings button on the right side of your screen. Make sure to check the box Display on my profile.
4. Type your WordPress blog address, which for most users will be http://YOURBLOGNAME.wordpress.com*.
5. Once you click on the save button your blog posts will automatically appear on your LinkedIn profile.

Sharing Articles through Facebook
Similarly, blog posts can automatically be posted at your Facebook wall once you’ve set it up.
1. Locate the panel at the lower right side of your screen once you’ve logged on to Facebook.
2. Click on the Notes button.
3. At the prompt giving you the option to import your blog, type your blog address in a similar way you did above for LinkedIn.
4. New blog posts will appear automatically on your Facebook wall. Additionally, you’ll see all your blog content under the Notes Tab in your Facebook menu.

Using Twitter to Share Your Stories
Syndicating your blog posts to Twitter require a slightly different process. Essentially, you’ll enable the distribution of links to your blog articles by signing up for a free account at twitterfeed.com.

1. Go to Twitterfeed.com to create your account.
2. Once your account is created you’ll have to verify the connection between Twitterfeed and Twitter, essentially allowing the transfer of information between the platforms.
3. Next, create a new feed by typing in your blog name. For twitterfeed, you’ll need to add the word feed, though, and the final web address you need to type is http://YOURBLOGNAME.wordpress.com/feed/*.

Once you’ve created the feed between Twitterfeed and Twitter you’ll see tweets (as messages through Twitter are called) with links to your articles.

While the concept of syndication in essence is the same for Facebook, LinkedIn and Twitter, Facebook is the only platform that actually incorporates the entire article onto your Facebook profile. LinkedIn and Twitter instead provide links to the full articles at your blog.

Syndication allows you to effectively reach your audiences at all respective platforms without having to manually add them each time. Such a set up will help you minimize the time you spend managing your networks.


* The web addresses you use should be the ones you used when you signed up for a blog. In my case the web address for my blog is http://sociallywirednow.wordpress.com/ for Facebook and LinkedIn, and http://sociallywirednow.wordpress.com/feed/ for the connection between Twitterfeed and Twitter.

Read Users' Comments (0)

0 Response to "Social Media Syndication"

Post a Comment