• 676,805,208 is the latest figure of users who access the internet (www.internetworldstats.com)
• There are 60 million users on Linked In within 200 different countries
• Further 8 million users on Facebook alone!
• LinkedIn Groups can be added to your social bookmark on your website

Guess who just jumped on board?

Jetstar announced this week that it was shifting 40 per cent of its $25 million above-the-line advertising budget into digital media, in particular social media, in a bid to reach larger audiences. The discount airline had previously only spent 5 per cent of its ad budget online, but after several successful campaigns on social media sites including YouTube and Twitter last year, Jetstar has decided that social media is a better investment as traditional advertising – such as television, print and radio – becomes increasingly expensive.