The best way to maximise performance on these resources is to:

• Update regularly with quality content – such as knowledge, news updates, media releases, fun stuff!?/upcoming events and specials.

Create a fan base for the groups. The best way to do this is:

• become a fan of other groups – to increase potential client base world wide/nationwide – I can do this
• let people know you are on there – newsletters, website widgets – ie Become A Fan, Word of Mouth, if you have friends on Facebook- get them to join as you never know who They Know.

Social Media effectiveness relies on others to contribute to the resources. The Social Media Marketing really is word of mouth and it is because of this, that the less spam on the resource the better. We don’t want people to think we are there purely for money!

Another good way to increase fan bases is by being a little crazy – I have heard people having slogans such as “If I get 80000 fans I will do….” Or in a marketing world “I will donate/give away such and such if we get 80000 fans”.

Completely up to you, depending on how conservative you would like to be. I have yet to see if the above slogans work for non celebrity’s…you can only wonder!

We are going to work with Michael Massey @ Atmanjai (Detox, Yoga and Wellness Centre in Phuket) to get 80000 fans - and if we do, we will put money towards a sponsorhip for a child in need.

Here's to the sponsorship of a child in need!!

Exploding iPhones spark French investigation - Business news, business advice and information for Australian SMEs | SmartCompany

Change #1
Facebook buys Friendfeed Friendfeed.com (smaller social networking site founded in 2007 founded by a few ex-Google executives). The site was loved for its simplicity and integration of social media activities. Facebook borrowed heavily from some of their applications - such as the live feed feature. It has now been bought out by Facebook. Friendfeed.com will continue to function for now....

This = facebook will get even bigger. That is why users and business' should maintain three main - Facebook, Twitter, and LinkedIn. The small sites will continue to get swallowed up.

Newer and Innovative Change #2: Facebook Search Expanded
Facebook search will now expand to allow you to search status updates and more - up to 30 days (photos, links, videos and notes being shared by your friends and the Facebook Pages of which you're a fan).
If people have chosen to make their content available to everyone, you also will be able to search for their status updates, links and notes, regardless of whether or not you are friends. Search results will continue to include people's profiles as well as relevant Facebook Pages, groups and applications.
To search for a particular term, just enter your query in the search box in the upper-right corner of any page. Once you're taken to the search results, use the filters on the left-hand side of the page to view only posts by friends or posts by everyone.
If you're searching for a specific person, Page, group or application, you also can filter by those results.
This = be patient if you can't search updates yet. It means you have to be even more careful about what you post as a status update. It also means that you are going to have the ability to reach more people that you realize....the next social media Search Engine....will Google buy Facebook?

Update your status.
Update your status regularly and strategically. Use your status update to remind your network what you do and what you know. Example: “David is writing a LinkedIn best practices piece for his blog.” You can also use your status update to share articles with your network. If you provide interesting links the people in your network will be much more likely to pay attention to your updates, which keeps you top of mind and also positions you as knowledgeable in your area. That trust in your ability will make it much more likely that people will consider you as an expert to whom they can refer their contacts. If you plan on doing this, use a URL shortener like bit.ly to save space in your status updates and to track how many click-throughs a given link garnered.

Learn Advanced Search.
LinkedIn’s Advanced Search is extremely powerful. LinkedIn’s Advanced Search helps you find very targeted audiences. LinkedIn’s Advanced Search is your friend.

Join industry groups.
Search for and join industry-related LinkedIn groups , even if there is no activity within them. The icons for those groups will show up on your profile which tells people at a glance that you are involved in your industry and presumably knowledgeable about it. It also creates a connection between you an anyone else who is a member of that group. If the group is active, join in the conversation where appropriate. This is an opportunity to demonstrate your expertise.

Post news.
Many groups allow you to post links to news articles intended to spark conversation. More often than not, conversations do not arise from these links but that doesn’t mean that no one pays attention to them. Like status updates, this function can be used to position yourself as knowledgeable in your field. But think before you go down this route. Before you post anything, ask yourself if what you’re about to share is truly valuable to the group. If it’s sheer self-promotion don’t do it. Only post content that you sincerely feel will be of value to your fellow group members. I have shared some of my blog posts and, because the pieces were useful to the group members, I got a lot of traffic to my blog because people genuinely wanted to read it. If your article is not going to add value, it’s spam; don’t post it.

Ask and you shall receive.
If you want to make connections with a specific type of person, you can use LinkedIn’s Answer feature to try and attract them by posing a question the LinkedIn audience. Think about the type of person you want to reach and then formulate a question for which you think that person would have an opinion about that they’d like to share. If you’re looking for an open source web developer, for example, you might ask “Which is better, Drupal or Joomla?”

Spread the love.
Answer questions posed by others. This, again, is another aspect of LinkedIn that can be used to demonstrate your competence. Only answer the questions for which you know the answer intimately. If you use this tactic, don’t just do intellectual handstands to show off your knowledge, actually answer the question. Your attitude should be that you want to help the person who posed the question by sharing your expertise. If you are truly helpful to the person, they’ll consider assigning you as the best answer among the group. Your answer but also the fact that it was the best answer will be displayed on your profile.

Install applications.
LinkedIn doesn’t have many apps, but those that they do can be helpful for positioning and to create more contact points.