Sociallywirednow

2010-08-06T11:11:00.002+10:00

Suitable Social Media

You want to have a social media presence for your business, but not sure which platform to use…or what is a platform?
How are you going to manage it? How much time will I be behind that computer...again??
How do I know if what I am doing, is working?
What are you going to say?

There are many reasons why we choose to go online, for anything. Generally we go on to research a new idea, the latest deal or promotion at our favourite store, dream about holidays, gift ideas...some even get online to chat to friends from all over the world.
Knowing this, and having a strategic mindset, you will come to understand that by having an online presence, you open your business up to more client channels.

What is your definition of a client?
Cli•ent (kl nt)

1. The party for which professional services are rendered, as by an attorney.
2. A customer or patron: clients of the hotel.
3. A person using the services of a social services agency.
4. One that depends on the protection of another.

http://www.thefreedictionary.com/

What is your definition of social media?
Social•media is an umbrella term that defines various activities integrating technology, social interaction, and construction of words, pictures, videos and audio.
This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning among communities, as people share their stories, and understandings.
http://www.thefreedictionary.com/

STOP & Breathe…
Just like any plan, your social media strategy is defined by a series of steps. Take your Marketing Strategy and integrate social media with it – this will save you some time.
In your Marketing plan your target audience has been identified (as has your brand/product/service). Apply this to your online social media strategy.
Identify social media suitability
Ask yourself, what type of information do I have right now?
1. Do you write articles?
2. Do submit product reviews?
3. Do you send out client newsletters?
4. Do you request feedback on any form of media?
5. Are any of your materials digital? Can these be stored on the internet?
All of these are pieces of information that can be used in your social media platform(s). You don’t need extra information at all! Maybe an odd quote or question would definitely not go astray (conversation starters!) – But you do need to be able to sustain and maintain your online communication. The online community will come to know your online submission trends, and watch out for your latest information. This is…online rapport building – increasing their confidence in YOU…

Start off slowly, and see what works for you – give it time to grow. Don’t expect enormous changes overnight, or within 7 days, allow at least 6 months!
Depending on your type of business, some platforms are more useful than others.
LinkedIn – for professional audiences
Facebook – Fun, viral, various age groups
Twitter – microblog
Blogger – any form of blog (such as the one you are reading)
YouTube – very useful for instructions, music/dance, health, customer feedback, “reports” – the more You Tube clips you have, the more chance you are found – as long as you always include somewhere there on your contact details (best be your website address)
My recommendation are all of these, or some of. These are the most popular social media applications that are used – and relatively easy to navigate around and use.

On a final note - upload images, links, videos and start talking to those online! Always try to think of the reader when providing information!

2010-07-19T14:25:00.003+10:00

After a few weeks of holiday, we are back online...here is a reminder about Reputation Management for all those conducting business online.

Being aware is being prepared!
Reputation Management

The growth of business using social media is massive – the use of Internet marketing has swollen – in a fantastic way that increases online brand awareness. So who is being loyal to your business? What is your market talking about (is it you?), how is the industry comparing – state, national, global?
Growth of social networking sites enables the Internet marketer to communicate directly with their target niche audience. Despite the ease of using these readily available tools, the use of is not enough. To go one step further you need to identify what your market is saying about you/your company and others in the industry.

This basic marketing principle is another method in designing new products and services having the knowledge on the exact wants are in your market/industry.
Online tools available:

1. Google Trends: allow a user to identify real time topics and what your target niche audience searches for online.

2. Twitter Search Tool: Find out exactly what your target audience are asking. This information is like gold – to provide a new product, the designer needs to know exact needs and wants are from potential customers/consumers.

3. Reputation management tools: Conduct a Google search for reputation management – there are numerous online tools available where you can find out exactly what the market is saying about you…an example is www.marchex.com

You can also view services to compare your online reputation to that of your competitors. Some of these service vendors will provide you with recommendations on how you can increase your online persona brand.

If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about Internet marketing.

Happy Social Networking Peeps!

2010-05-08T14:51:00.002+10:00

Choosing social media to suit your business...

Choosing your social media strategy to suit your target audience can be simplified if you put it into different terms.

I read an article from The Art of Healing (Vol 2, Issue 27) "What does it mean really..to lose one's health". Although this article is based on the Australian Health System, Dr Mohamed Khadra stated:
"If you are dealing with a doctor who isn't communicative, who isn't able to sit down and really go through the benefits and risks of a procedure, who isn't transparent about why they are doing it and involving you in a shared decision-making capacity -- perhaps you are going to the wrong doctor,"

What do you make of this statement? I would say that in simple terms, you would not be choosing a social media platform that your target audience does not use; I would ensure that my target audience was receiving the information and 'online' comforts to keep them coming back for more. Why would your fan base 'target audience' come back to your site if they did not feel supported or getting any benefit from your posts?

When choosing your social media platform, clearly identify the who's, what's and where's. Once these have been identified you will be able to better approach your social media campaign.

2010-04-28T20:14:00.000+10:00

Integrating social media and your marketing strategy

Become involved in all the social media channels you are interested in, and definitely what your competitors are in.
Ideas for you include:

www.youtube.com
www.facebook.com
www.twitter.com
www.orble.com
www.blogger.com
www.wordpress.org
www.linkedin.com
www.bebo.com

Based on my experience, I have found most companies to use Facebook, Twitter and LinkedIn – effectively.

Sociallywirednow FORECAST: Our desktops (home and office) will have access to Twitter and it will over time replace the popular SMS/Text Message.

Remember: Software, technology is updated every day to improve its useability and functionality. Most social media sites run off open source software where additional programs are being developed to run within the further providing functions to advertise and increase word of mouth type of marketing activities.
To analyse the effectiveness of your social media campaign, you must first identify what it is exactly that you want to achieve in performing such an action.
Some ideas include:

More referrals from clients using the social media platform
More demographically dispersed fan bases
A highly active social media space – lots of comments, tags, images, etc

What would I include in a social media marketing strategy?
• Brainstorm ideas on what you want your audience to receive; what image you want to portray; what is your niche’?
• Promotion
   o What channel(s) will you use to get the word out to clients?
• Advertising
   o What media channels will you use?
   o Why do you want to use these channels?
   o How often do you want to reach out to your clients on this channel?
   o Why this mix and not some other?
• Content
   o What information are you going to use to reach out to clients?
   o (For example, quotes, what you are doing, what’s going on in store?)
   o How are you going to record your information that is being used on each channel? (Matrix?)
   o What back up will you instigate to protect data loss?
   o What is your disaster recovery plan for online media?

Considerations taken from the marketing strategy:
• Have you identified low-cost methods to achieve maximum results from your promotional budget?
• What image do you currently convey, or would like in future?
• How much will you allocate on each items listed above?
   o Before startup? (These numbers will go into your startup budget)
   o Ongoing? (These numbers will go into your operating plan budget.)
• Pricing
   o Explain your method or methods of setting prices.
For most small businesses, having a lower price is not a general rule. It decreases your chances of a healthy profit margin; clients may not care as much about price as you think; and large competitors can under price you anyway. Usually you will do better to have average prices and compete on quality and service.
   o Does your pricing strategy fit with others from competitive analysis?
   o Compare prices with competitors. Are they higher, lower, same? Why?
   o How important is price as a competitive factor?
   o Do your intended clients make their purchase decision based on price, loyalty, quality?
   o What is your client service and credit policy?

Product
When selecting an appropriate social media channel, scrutinizing to obtain a solution is most definitely required – and rewarded. When identifying stakeholders ensure you consider: yourself, social media platform(s), both current and potential clients.

List all major products/and services in your funnel:
• Describe important features required. What makes it important?
• Describe all benefits and what it provides your client?
• Are your clients using this social media space?
• How easy will it be for you to maintain?
Note any differences between features and benefits.

Clients
Identify your targeted clients:
• Describe their characteristics
• Geographic locations (demographics)
The description will be completely different depending on whether you plan to sell to other businesses or directly to consumers. If you sell a consumer product, but sell it through a channel of distributors, wholesalers, and retailers, you must carefully analyse both the end consumer and the middleman businesses to which you sell.

If you have more than one client group:
• Identify all important groups in a prioritized list;
• For each client group, construct a demographic profile:
   o Age;
   o Gender;
     o Location;
   o Income level;
   o Social class and occupation;
   o Education;
   o Other (specific to your industry), and
     o Other (specific to your industry).

For business clients demographic factors may include:
• Industry (or portion of an industry);
• Location;
• Size of firm;
• Quality, technology, and price preferences;
• Other (specific to your industry), and
• Other (specific to your industry).

Competition
What products and companies are in competition with you (direct and indirect)?
• List your major competitors (names and addresses);
• Do these competitors compete across the board or only for certain products, certain clients, or certain locations?
• What social media platforms are your competitors using?
• If they are using social media platforms, are you able to gauge its success?
• Do you have indirect competitors? (For example, video rental stores compete with theaters), and
• How do your products or services compare with competition?

Use a Competitive Analysis table to compare your company with two important competitors. The first column are key competitive factors. Since these vary from one industry to another, you may want to customize the list of factors.

The column labeled Me, state what you honestly think your client would say. Even better, reach out to one, and ask? You are able to survey your clients through online surveys (check out www.surveymonkey.com)
Identify if you believe this to be a strength or weakness for your business. Often it is hard to analyze our own weaknesses. Be brutally honest here. Furthermore, ask a disinterested stranger to assess you. This task is a real eye-opener!

Analyse each major competitor, using a few short words state the comparison.
In the final column, estimate the importance of each competitive factor to the client. 1 = critical; 5 = not very important.

               Factor Me   Strength Weakness Competitor A Competitor B Importance to Client
Products
Price
Quality
Selection
Service
Reliability
Stability
Expertise
Company Reputation
Location
Appearance
Sales Method
Credit Policies
Advertising
Image

Analyse findings/results and write a short paragraph stating competitive advantages and disadvantages.

2010-04-25T07:37:00.001+10:00

Adding MS WORD Documents to FACEBOOK

Here is some extremely helpful information for those who had this question!

Yes, you can upload documents into Facebook. That’s right, MS Word, MS Ecel…

Recently I was asked if Facebook had the capability to display work rosters in MS Excel format. Good question AND Great IDEA!

The business owner said “..all our staff are Facebook-a-holics. My staff forget to check their shifts and I try to remind them about checking their times…having an ability to upload rosters, amend them and make it available for staff after hours…an opportunity having it available on Facebook simply makes the roster easily accessible..”

This Facebook Group is not open to everyone, and has controlled group membership – only his staff.

Though Facebook is not a place users more than likely want to collaborate over documents, this ability is fantastic for those who use rosters, timetables etc.

http://www.techworld.com.au/article/344032/microsoft_docs_facebook_hands-_tour

2010-04-19T14:49:00.000+10:00

Making Mothers Day personable through Social Media

I have some ideas for a personable gift, that is low cost - and gets the message across effectively. This ultimately is the very idea that hides behind social media marketing - engaging your target audience to appropriate a message, to build rapport - entwined in a low cost channel.

So this Mothers Day, why not relay messages through You Tube?

All you need is a camera with video capture capability, along with yourself, your family, or "actors". A script to follow would be useful, or at the very least, a "plan of attack".

Once you have recorded your message on video format, you can upload it to you tube. (www.youtube.com). Why not go all out, and make your own channel, include a background image that represents your intended message. This idea can be used for years to come, as you would then be able to capture various clips and create an online database filled with media that fall under the reason behind its inception.
For example, A Mothers Day tribute, filled with film clips that your Mother loves, clips you share together. The background image could be an image that was taken during a pivotal moment in your relationship.

Other creative social media ideas for Mothers Day:

Tweet her a message (of course she needs to be a user on Twitter)
Post a special photo on her Facebook page (if you are friends..if not, why not become her friend..even for the day!)
Develop a photo bucket library and send her the link, (great if distance is a problem, and the postage system has gone POSTAL)
Develop a photo image library of all the activities you would do for her, if she was closer (bake that cake and take a photo of it, photograph breakfast in bed, photograph you doing the washing..you get my drift..?)
Create a Facebook Page that is a memoir (if she is deceased, tread lightly)

Remember, you are able to remove only SOME parts of your online footprint, so be aware of uploading images or writings (NEVER include personal details on line, or images that someone may find offensive)

Happy Mothers Day Strategising!

2010-04-12T19:16:00.000+10:00

Strategise, plan and then Tweet!

1. Notice what other Tweeters are talking about in your area/expertise?
2. Who are their followers?
3. How many follow them?
4. Are they being re tweeted?
5. How many people do you interact with use twitter?
6. If you were on twitter what information would you find interesting or want to know?
7. Why do you use twitter?
8. Does twitter increase your performance at work, does twitter motivate you?
9. Have you used twitter to share pictures?
10. If you were to use Twitter, is there a marketing purpose, if yes, what is it exactly?

2010-04-11T09:35:00.000+10:00

New Front Page
Twitter is a work in progress. At first, the idea of tweeting only appealed to a few but then it caught on in a big way. Now Twitter is an incredibly rich and expanding information network. Our design team has changed the front page to reflect this metamorphosis and will continue to adjust accordingly.

Official Twitter Conference
The first official Twitter developer conference will be held. It's called Chirp. The event will take place in San Francisco over two days. The first day is April 14th at the Palace of Fine Arts. On April 15th, we'll be gathering at Fort Mason right along the bay. We're looking forward to meeting in person. For info, tickets, or to watch online, visit the Chirp web site.

Fighting Spam
The Chief Scientist Abdur recently published a short piece titled, "State of Twitter Spam." In it, he explained how the definition of spam is different when compared to the common email variety. Spam is inevitable on a popular system but we fight it aggressively. Less than 1% of tweets per day are spam and we work diligently to reduce that percentage.

Location, Location, Location
A new feature has been added to the Twitter web site that allows you to attach location data to individual tweets. This feature may not appeal to everyone so it requires that you activate it first in your Account Settings. You can choose to share an exact location or a general location such as neighborhood or town. This additional context is potentially very powerful.

Hybrid Social Media + Real-Life Relationships Generate Trust and Value

2010-04-07T19:17:00.001+10:00

http://www.markdrapeau.com/2010/03/social-media-in-isolation-is-useless-to-government-to-business-and-to-you/

Mark Drapeau discusses thin relationships built online and was one that caught my interest. I had not heard of these relationships being referred as a thin relationship; though know exactly what he refers.

Investigating this notion...i found:

Thin relationships are the illusion of real relationships. Real relationships are patterns of mutual investment. I invest in you, you invest in me. Parents, kids, spouses — all are multiple digit investments, of time, money, knowledge, and attention. The "relationships" at the heart of the social bubble aren't real because they're not marked by mutual investment . At most, they're marked by a tiny chunk of information or attention here or there.http://blogs.hbr.org/haque/2010/03/the_social_media_bubble.html

I personally came across someone using Facebook through fan page connections, and bumped into him at a Mind Body Spirit Festival held on the Gold Coast, Australia; I felt our thin relationship was somewhat strengthened building further ‘rapport’ – since then, I have no problems recommending his expertise to other connections (online or virtual)! I believe that thin relationships can be further harnessed for B2C this way - most certainly.

I wonder if this would work well, in theory, within a geographically dispersed working environment – particularly learning and development and in project areas. I guess it is a prime example why there is push for collaborative work spaces! Not only will this create the cultural change required with so many Information technology infrastructure and software developments but naturally the culture within the workplace.

I am a believer in Hybrid Social Media + Real-Life Relationships Generate Trust and Value

National Digital Library Archive WOW!

2010-03-30T17:41:00.000+10:00

Thought to share with you - The National Archives, in Canberra Australia reached 150 000 digitised items September last year.

http://www.nla.gov.au/digicoll/

You can explore the national library’s digital collection that contains selected items providing users easy online access to some of Australia’s most significant cultural materials.

Social Media Syndication

2010-03-26T18:30:00.000+10:00

Syndicate all of your blog posts for immediate posting on Facebook (personal page), LinkedIn, and Twitter.

Once you’ve done the initial setup all new articles will automatically appear at each platform. Below are descriptions of how it works for each network.

Make Blog Posts Appear on Your LinkedIn Profile

Let’s take a look at how you can make all blog posts appear inside your LinkedIn profile.

1. Go to your LinkedIn profile and click on Edit My Profile in the top left navigation bar.
2. Scroll down until you see a box with the headline Featured Applications. Click on the right arrow button until you see the W logo, which stands for WordPress (for those who use a WordPress.com blog).
3. Select Add this application followed by clicking on the Update Settings button on the right side of your screen. Make sure to check the box Display on my profile.
4. Type your WordPress blog address, which for most users will be http://YOURBLOGNAME.wordpress.com*.
5. Once you click on the save button your blog posts will automatically appear on your LinkedIn profile.

Sharing Articles through Facebook
Similarly, blog posts can automatically be posted at your Facebook wall once you’ve set it up.
1. Locate the panel at the lower right side of your screen once you’ve logged on to Facebook.
2. Click on the Notes button.
3. At the prompt giving you the option to import your blog, type your blog address in a similar way you did above for LinkedIn.
4. New blog posts will appear automatically on your Facebook wall. Additionally, you’ll see all your blog content under the Notes Tab in your Facebook menu.

Using Twitter to Share Your Stories
Syndicating your blog posts to Twitter require a slightly different process. Essentially, you’ll enable the distribution of links to your blog articles by signing up for a free account at twitterfeed.com.

1. Go to Twitterfeed.com to create your account.
2. Once your account is created you’ll have to verify the connection between Twitterfeed and Twitter, essentially allowing the transfer of information between the platforms.
3. Next, create a new feed by typing in your blog name. For twitterfeed, you’ll need to add the word feed, though, and the final web address you need to type is http://YOURBLOGNAME.wordpress.com/feed/*.

Once you’ve created the feed between Twitterfeed and Twitter you’ll see tweets (as messages through Twitter are called) with links to your articles.

While the concept of syndication in essence is the same for Facebook, LinkedIn and Twitter, Facebook is the only platform that actually incorporates the entire article onto your Facebook profile. LinkedIn and Twitter instead provide links to the full articles at your blog.

Syndication allows you to effectively reach your audiences at all respective platforms without having to manually add them each time. Such a set up will help you minimize the time you spend managing your networks.

* The web addresses you use should be the ones you used when you signed up for a blog. In my case the web address for my blog is http://sociallywirednow.wordpress.com/ for Facebook and LinkedIn, and http://sociallywirednow.wordpress.com/feed/ for the connection between Twitterfeed and Twitter.

Sociallywirednow Fast Fact

2010-03-26T17:47:00.000+10:00

• 676,805,208 is the latest figure of users who access the internet (www.internetworldstats.com)
• There are 60 million users on Linked In within 200 different countries
• Further 8 million users on Facebook alone!
• LinkedIn Groups can be added to your social bookmark on your website

Guess who just jumped on board?

Jetstar announced this week that it was shifting 40 per cent of its $25 million above-the-line advertising budget into digital media, in particular social media, in a bid to reach larger audiences. The discount airline had previously only spent 5 per cent of its ad budget online, but after several successful campaigns on social media sites including YouTube and Twitter last year, Jetstar has decided that social media is a better investment as traditional advertising – such as television, print and radio – becomes increasingly expensive.

Top sites to get more traffic via the internet

2010-03-21T10:09:00.000+10:00

My thoughts on social media?

Music in the background – Black Eyed Peas – Talking about your generation

Building an online community, product development, joint ventures or affiliate programs are not something you can easily implement for immediate results. This is the same principle around social media sites. It should not take longer than 6 months to get your word out, then another 6 months to really integrate and communicate with the readers. Social media, sorry to say, is a long term operational activity for your marketing.

Top sites to get more traffic via the internet?

Traffic - not referring to cars…but people accessing your site, your information via the online channel – the blessed Internet. Anyone can access it, the only difference is which browser they chose to use.

Get more traffic and plan it into YOUR schedule, so that there is a time when you must do it, remember to do it and your online community expect it!

Just like you go fishing (or hubby) get your bait together and link it all up!

Use Digg, Reddit, del.icio.us or StumbleUpon. This is by the far the easiest and most powerful way to get traffic to your site during the weekends.

Social news sites usually get less news during the weekend, and it is likely that your bait will be more successful during this time!

Publish During the Weekend. Publishing during the weekend will get you some traffic, especially if you have many feed subscribers as some of them will visit your site to read the full article or comments. Smaller sites can also benefit as new content will bring in a small amount of long tail search traffic.

Set future publish dates on your post during the weekend so you don’t have to sit down in front of the computer to write. Asking a question is sometimes the quickest way to put out an extra blog post.

Biggest one to mention, and the least used is COMMENT on other BLOGS.

Why? When you reply to a blog, leave your web site subtly, or enable other bloggers to investigate YOU
Promote your understanding and view points, invoking curiosity!
Some good blog sites: Blogcatalog or MyBloglog, orble, blogger – all you need to do is search keywords about the subject you want to ‘make comment on’

Adwords- sign up to Google AdWords – free and you may even get paid for it too!

Try Blog Traffic Exchanges. Blog traffic exchanges the tools which allow you to obtain traffic by visiting other blogs. They are more useful for newer blogs and as they require more time and effort on your part, I suggest using them strategically to find new blogs within your niche as well.

The downside of all of these methods (with the exception of paid advertising) is the time-investment. Do you really want to spend time in front of the computer on the weekend? The amount of time needed for these tasks will vary and perhaps it would be better to alternate them each weekend to lessen the workload.

Another way to deal with this would be to get someone to help promote your site(s) grow much faster.

If you have the time and interest, try implementing some of the tactics listed in this article. I’ll love to hear if it helps you to get more visitors this weekend.

Of course, contact me and I can give you a selection of social media management packages to choose from (from $75)!

Add a ReTweet button inside your PDF documents!

2010-03-05T09:02:00.000+10:00

A retweet is the act by which someone else passes/shares your information via a tweet through Twitter.

By including a retweet inside your document, straight away the reader will have:

• your Twitter ID
• a link back to your site
• a link back to your PDF, or
• whatever you want!

This will help grow your Twitter followers, as well as driving traffic back to your site.

Let me show you how..

Retweet Button
First of all you need a retweet button.. a graphic that will be placed inside your PDF file that people will click-on to actually retweet.

Either grab one from Google or use this one:

To save this image - right-click on the image –> save image as..

Building the Retweet URL

The following steps will build upon each other resulting in your retweet URL.

Write Your Tweet
You need to write a tweet.
This is the tweet that will appear in Twitter when someone clicks on your retweet button.

Some things to consider include:
• keep your tweets to about 120 characters or less.. this allows for others to add comments to the tweet
• put your Twitter ID (eg @sociallywiredno) in the tweet.. this will help to grow your Twitter following as your PDF starts to get retweeted
• use a #hashtag for tracking purposes.. this will help you track the retweets

The tweet that I will be using is:
How to add Retweet buttons in your PDF documents | The Social Media Guide (via @sociallywirednow)

Create a Shortened URL
You will also want to include in your tweet a shortened URL that points back to the document’s landing page.. it is from this page that your PDF file can be downloaded.

It is advisable to direct people to a landing page to give them an idea of what your document is actually about, rather than pointing them directly to the PDF file itself (as they won’t know what they are downloading).

There are many URL shorteners that can be used including,
• bit.ly
• tiny.url
• su.pr – This shortening service exposes your content to StumbleUpon’s 8 million users - in addition to Twitter’s users

http://thisisthemightlylongurlintheinternetexplorerbar/2010/how-to-add-a-retweet-button-inside-your-pdf-documents
into: http://su.pr/1adj34

Your Tweet
Now you need to merge the tweet from before with the shortened URL you have just created.. to give you something along the lines of:

How to add a Retweet button inside your PDF documents http://su.pr/1adj34| The Social Media Guide (via @sociallywirednow)

You can see I have incorporated the following components into this tweet,
• the name of this document’s landing page
• shortened URL
• the name of my blog
• my Twitter ID
• total characters = 125 (which leaves room for comments, etc)

Create the Retweet URL
We want to create the actual retweet URL that invokes Twitter, via your browser, and populates it with your tweet.

We will build this up in three simple steps.
1. Copy this text
• http://twitter.com/home/?status=

2. Append your tweet to the end of the previous step

• http://twitter.com/home/?status= How to add a Retweet button inside your PDF documents http://su.pr/1adj34| The Social Media Guide (via @sociallywirednow)

3. Replace all spaces with a plus (+) sign

If you use a hashtag symbol (#) change it to %23

http://twitter.com/home/?status= How+to+add+a+Retweet+button+inside+your+PDF+documents+http://su.pr/1adj34+|+The +Social+Media+Guide+(via+@sociallywirednow)

You have just created a retweet URL!

Test the Retweet URL
You will want to test this URL works before we link it to the retweet button.
It doesn’t matter if you are logged into Twitter or not when you click on the retweet URL.
If you are not logged into Twitter the login page will display, after logging in, the tweet field will be pre-populated with your tweet.

If you are already logged into Twitter, then the tweet field will become populated with your tweet.

Create Your PDF File and Embed Retweet Button
The final step now is to put the retweet button into your document and to insert the retweet URL (from the previous step), into the retweet graphic as a hyperlink.

To be able to add a hyperlink to a PDF document you will need PDF creation software such as Adobe Acrobat (not Adobe Reader).

1. Open up your file in Microsoft Word then paste in the retweet graphic.I would recommend doing it in more than one location within the document.

2. Right-click on this retweet graphic and select hyperlink

3. Paste in your retweet URL then click

You have just hot-linked the Twitter retweet button with the retweet URL- And embedded it all into your document.

Finalise the PDF File
Last but not least convert this document into a PDF.

You have successfully added a retweet button inside your PDF document!

How to: Advanced Internet Searching - Basic Principles

2010-02-17T18:02:00.000+10:00

Did you know….Google automatically adds AND to find words together - so you really do not need to add it in there! Google will also disregards any spaces between commonly used words. For example childcare will include child care as well..

Basic Principles

Phrase search ("")
By inserting double quotes around a set of words you are in fact searching for exact results in that exact order. For example, "local dance clubs"

Search exactly as is (+)
By including a plus character, it forces Google to search exact words in exact order. For example, local+dance+clubs

Search within a specific website (site:)
Google allows users to specify that search results must come from a given website. For example, the query [Rudd:news.com.au/theaustralian ] will return pages about the Prime Minister but only from The Australian.

Words you want to exclude, NOT(-)
Including a minus character immediately before a word excludes results containing this word. The minus sign must appear immediately before the word and be preceded with a space. For example, anti-virus -software will search for the words 'anti-virus' and exclude reference to software.

Fill in the blanks (*)
The * (star character) or wildcard, is a little-known feature that can prove powerful. If you include * within a query, it tells Google to treat the star as a placeholder for any unknown term(s) to then find best matches. For example, the search [ Google * ] will give you results about many of Google's products (go to next page and next page -- many products).

The query [ Obama voted * on the * bill ] will give you stories about different votes on different bills. Note that the * operator works only on whole words, not parts of words.

Can you teach people to Collaborate?

2010-02-10T18:20:00.000+10:00

Over the last few months I have been wondering exactly how to teach someone to collaborate.

Seems like a simple statement. Collaboration spaces are the tools to use, in which we teach others to use. One particular method I get best results from is:

One on one training. Guiding the user through the collaboration spaces, using specific examples within their work environment. The user will use their own documents, thoughts and structures.

Memory Joggers, quick reference guides and contact numbers for HELP. I like to provide any participant access to hard copy references so they can quickly refer to it during the working day. People like these, especially if they are small enough (and some like GLOSSY) to place beneath a keyboard.

Follow ups. I encourage any participant to contact me with all their questions, but to try and resolve it the best they can. By learning 'the hard way', i have found participants learn other useful tricks...Having said this, it is important to go through any resolved issues with the participant - incase they are doing it wrong and counteraffecting another issue highlighted!!

Person to person follow up. If the participant is in close proximity walk past and ask directly on their progress, thoughts and issues after their initial training..However, because we are discussing COLLABORATION...why not collaborate on the HELP FORUM...which will also help those trained in distant locations.

I encourage the use of collaboration, and found that by using this space to resolve issues and re-hash learning outcomes effective; it not only creates a knowledge base for future participants, but develops confidence in Collaboration (the action) itself and builds rapport via online communication.

Of course all learning methods are different to every person; there is no one learning approach that can be applied to one group. IT is the Trainer's job to understand the group and individual(s) to best develop a learning package that will be effective.

How to teach collaboration.??

Collaboration is an approach; Someone once discussed learning Email for the first time in the workplace. Though email was simple enough having many advantages, it was still a HUGE change in work practices (snail mail, telephone, fax). The same principle used then should be applied to learning collaboration.

To teach collaboration I would recommend:
Encourage the use by using it yourself
Force the use of collaboration - place all documents and discussions in the collaboration space with all users involved.
Continuous training
Create an online forum for help topics
Actively research how other departments are integrating collaboration
Old Way New Way workshops and training http://www.changetools.net/

Teaching collaboration and having the user to apply this approach is the hard part.

Many users can see the positive outcomes, there are many that dont have the time to relearn, there are alot of people that dont trust the new form of work methods.

Do you have any tips or tricks on how you have taught collaboration?

More on Cloud Computing - Amazon EC2 Monitoring

2010-01-29T17:43:00.000+10:00

http://www.linkedin.com/redirect?url=http%3A%2F%2Fcloudcomputing%2Esys-con%2Ecom%2Fnode%2F1198120&urlhash=Af72

Found a snippet of information about stabilising Cloud Computing. There are people out there that are in fact on to it (why wouldnt they). There is a fantasic blog all about cloud computing, if that interests you. Below is an excerpt from their blog post late last year!

San Jose 12 May, 2009

Monitis launches industry’s first deep EC2 monitoring service. Monitis Cloud Monitor records instantiations and terminations of virtual server instances, automatically configures Monitis agents for deep fault, performance and configuration monitoring, and provisions external availability monitoring. Cloud computing enables companies to attain scale on demand and hence reduced capital investments.

Amazon’s Web Services package is the market leader for on demand dedicated server provisioning and cloud computing. Virtual machine instantiation in Amazon EC2 is a minute and click away. Both startups and established companies are increasingly leveraging EC2 in their production systems. EC2 allows companies to scale to unlimited servers and payment can be tied to actual usage instead of monthly contracts. Users can run 20 servers per 1 hour or 1 server per 20 hour at the same cost.

Software can launch additional services on demand including ability to scale when it experiences heavy load. This has potential to create the following problems for the administrator: 1) cost escalation due to uncontrolled service launch and 2) inability for monitoring service to handle dynamic server instantiation. Monitis Cloud Monitor provides control over services running in EC2 by leveraging Amazon’s API for automated service management. Cloud Monitor leverages AWS account detail to regularly poll active instances, record changes in instance (start/stop) and executes user defined rules & actions including: ability to issue alerts, and setup additional internal/external monitors for new instances.

Monitis automatically configures its agent for probing server CPU, load, storage, and processes resource utilization. Monitis service provisions external http, ping, database and/or custom monitoring. An example of custom monitoring includes notification rules such as “notify if greater than 5 instances are running”, “add an agent for every new instance, start CPU & storage monitoring, and notify if CPU utilization is more than 80%”, etc. “There is tremendous growth in on demand cloud computing and we see growing need for explicit cloud monitoring” said Hovhannes Avoyan, “with our customer first policy, we are here to address the need and we provide a fast, easy, affordable tool”.

Monitis Cloud Monitor is web centric software and no downloads are required. The service is expected to be used by both site owners and IT service providers

Knowledge Base - Cloud Computing...?

2010-01-21T17:57:00.000+10:00

Cloud Computing (not physically, though I know alot of people this is one of their wishes)

Cloud computing is Internet- ("cloud-") based development and use of computer technology ("computing").^[1] In concept, it is a paradigm shift whereby details are abstracted from the users who no longer need knowledge of, expertise in, or control over the technology infrastructure "in the cloud" that supports them.^[2] Cloud computing describes a new supplement, consumption and delivery model for IT services based on Internet, and it typically involves the provision of dynamically scalable and often virtualized resources as a service over the Internet.^{[3][4] (Wikipedia)}

Cloud Application Examples

Peer-to-peer / volunteer computing (BOINC, Skype)
Web applications (Webmail, Facebook, Twitter, YouTube, Yammer)
Security as a service (MessageLabs, Purewire, ScanSafe, Zscaler)
Software as a service (Envysion.com, A2Zapps.com, Google Apps, Salesforce,Nivio www.nivio.com ,Learn.com, Zoho, BigGyan.com)
Software plus services (Microsoft Online Services)
Storage [Distributed]

Cloud Platforms Examples

Services

Identity (OAuth, OpenID)
Payments (Amazon Flexible Payments Service, Google Checkout, PayPal)
Search (Alexa, Google Custom Search, Yahoo! BOSS)
Real-world (Amazon Mechanical Turk)

Solution stacks

Java (Google App Engine)
PHP (Rackspace Cloud Sites)
Python Django (Google App Engine)
Ruby on Rails (Engine Yard, Heroku)
ColdFusion (Adobe)
.NET (Azure Services Platform, Rackspace Cloud Sites)
Proprietary (Force.com, WorkXpress, Wolf Frameworks)

Storage [Structured]

Databases (Amazon SimpleDB, BigTable)
File storage (Centerra Blades,Amazon S3, Nirvanix, Rackspace Cloud Files)
Queues (Amazon SQS)

Characteristics of Cloud Computing

In general, cloud computing customers do not own the physical infrastructure, instead avoiding capital expenditure by renting usage from a third-party provider.

They consume resources as a service and pay only for resources that they use. Many cloud-computing offerings employ the utility computing model, which is analogous to how traditional utility services (such as electricity) are consumed, whereas others bill on a subscription basis. Sharing "perishable and intangible" computing power among multiple tenants can improve utilization rates, as servers are not unnecessarily left idle (which can reduce costs significantly while increasing the speed of application development).

A side-effect of this approach is that overall computer usage rises dramatically, as customers do not have to engineer for peak load limits.^[9] In addition, "increased high-speed bandwidth" makes it possible to receive the same response times from centralized infrastructure at other sites.(Wikipedia)

Cloud computing is the combining of all gadgets enabling access to all personal/work information – any time, anywhere.

The iPhone can be used to access the same files and music that the desktop machine used at home can. You are able to travel with the laptop and just pull down your data from the internet. The data remains secure, backed up in the ether and forever available.

Living the dream? Or “Living in the cloud”….

Risk 1.

Your most important files are the ones you need with you at all times, or at least at any time. But what if the internet connection is down? How do you get the spreadsheet from Google docs, or refer to the map in that email when you are offline?

The standard scenario is that you have your connection chopped of when you’re on a plane, although I actually like the relaxing offline time of a plane ride. This is a problem, but in truth you are cut off whenever you are away from home or office.

3G modems?

Work best when using small data sizes, but the networks are still too slow for shifting big files like music, photos or movies. When outside 3G coverage (possibly your next holiday destination), you may as well be on dial-up. Wi-Fi is no way for the professional to work…

Resolve this risk!

Notebook with a day-long battery life and a guaranteed, 24/7 connection that’s fast enough to stream HD video. We’ll imagine that you get a cheap plan with no crazy bandwidth caps. Would this work?

Your thoughts?

5 TOP TIPS for 2010 in Social Media

2010-01-17T08:58:00.000+10:00

5 Social Media Secrets for 2010

Social media took a wild ride in 2009. The mainstream press fell in love with Twitter, Facebook grew aggressively and a new wave of companies starting taking social media seriously as a business tool. Below are 10 secrets to staying on top of it all in 2010

1. Pay Attention to the Metrics
You can't manage what you can't measure. Chief Marketing Officers are going to pay more attention to metrics and tie in social media more directly to overall business goals, not just web-related goals. When starting up new project agree on what the metrics should be and what goals are appropriate.

2. Scale Good Habits
As you grow, make sure you match your structure, policy and guidelines to your organization size. What works with 2 people won't work with 20 people. All in all your structure should encourage good habits. Your entire team should be motivated to respond quickly, post consistently and talk like a human. Speaking of policies and rules...

3. Have Rules, But Trust People
As your social media strategy matures, you'll add in more rules and guidelines. However, you can't have a rule for every situation. You need to trust your team. Lead by example, don't manage with rulebook.

4. Creativity & Personality Trump Big Budget
Social media is definitely one of those areas in life where more money doesn't always win. Two of the most powerful ingredients in social media are creativity and personality. They are the key to having a viral message and to being a trusted resource. They are also essential to discovering useful strategies and tactics. You can't be afraid to try something new or go against the grain.

5. Listen Listen Listen
Don't focus so much on you and your message. Put that farther down on your To Do List. Focus first on your customers. Hear what they are saying, see what they're up to. Once you've been able to connect, and figure them out, then see how you can help.

When is it appropriate to become friends on Facebook?

2010-01-13T19:22:00.001+10:00

I wanted to see how everyone uses Facebook, accepting or adding friends – or not adding or accepting.

During my lifetime I have come across several types of friends. I can rattle off a few: work mate, best mate, chick friends, guys you know through friends, old school friends, old work friends…then there is the awkward one…the guy you have just started seeing. Or, wouldn’t mind dating!!

Ok, so you scope out their reaction first to Facebook. Judging by her/his reaction you get a gauge on whether they are on it, active on it, or not at all.
She is on there! Bang.

You go on and see what you can find, any photos, any comments, and best of all, who she is mates with and whether she is single! Of course you would like to improve the chances of having similar interests, so snooping in her interests is something to look at.

She is a smart one. She has locked down access to her page, unless you become friends with her. But her profile picture is intriguing.

Now this is going to drive you crazy isn’t it? What is she up to in that world? It’s something that you can’t really ask about because the simple answer is ‘you know I talk to family and friends’. Doesn’t really take a Sherlock Holmes to figure this one out.

Is it inappropriate to ask her to be your friend on Facebook when you have only known each other for a month?

And when you do become friends on Facebook..What happens then…you both will be stalking one another’s every move, to see who else is on the scene, if they are telling you the truth? And of course any photos taken of them – what are they really like when they are with their friends. You may find once you are friends it reveals so much more than what you really intended.

Dating and being on Facebook gets complicated, because dating is not a committed relationship! When you are dating, you are just that..having had no talk or mention of the future. Or you may have talked about future plans, without really thinking about the commitment level. Do you assume you are in a relationship only because you have been dating a few months? Apparently this is something ‘you’ should know. Personally, I have to be told as I am very black and white. I might have feelings, but would never assume the other person would unless told directly.

The tricky part in all of this is knowing when to add the new boyfriend as your boyfriend. Do you talk about it? Or just do it?

What do you think?

When is it appropriate to become friends on Facebook?

2010-01-13T19:22:00.000+10:00

Work It Baby - through LinkedIn!

2010-01-05T17:30:00.000+10:00

A New Year

A new job? A new home..a new hairstyle?

I can help you find ways to promote yourself and find a new job - if that is what you need!

Get yourself aquainted with LinkedIn (www.linkedin.com), fill in your personal details and upload a copy of your recent CV.

Now you have done this, here are some tips and tricks:

1. Groups

Actively participate in a handful of groups related to your professional interests to expand your network. Find "Groups" on the navigation bar. From here you can search for a group to join, manage your groups or start a new one. Groups will keep you updated with industry-related information, plus they function as a forum where you can propose and answer questions, helping you become a recognizable name.

2. Company Buzz

Under "More..." choose "Application Directory". This will bring you to a page with a number of applications that you can add to your homepage and profile. The "Company Buzz" tool aggregates mentions of a company from Twitter, allowing you to discover relevant trends and comments about your company. The tool lets you customize and modify the topics to watch and displays charts to track activity. "A lot of people who use Twitter don't know where they can see what's trending, so this is a great application for that," says Eve Mayer Orsburn, CEO of Social Media Delivered, a social media consultancy.

3. Recommendations

These blurbs from your coworkers make your LinkedIn profile more dynamic and bring more credit and validity to your profile. Career experts recommend that you seek recommendations from your coworkers, former managers, direct reports and even clients. Shorter tends to be better; one or two paragraphs will suffice.

4. Events

"Not enough people use events," Orsburn says. "It's a great way to find and connect with new people." Under "More..." choose "Events". Here you can view events (including webinars) that your connections are attending, search popular events and find ones to attend. Orsburn recommends searching for a person you admire and looking through the events he or she is attending. This will give you a good sense of which conferences or events are worth attending, and will help you build more meaningful connections.

5. Advanced People Search

Try using this search method instead of the basic search when looking for new connections. The "Advanced People Search" allows you to find contacts based on geographic area, company, keyword, industry and more. Advanced People Search also gives you the option to search based on when users joined LinkedIn, which Orsburn says can be especially handy. "One of the best ways to find people who can help you is to help them first," she says. "When you use this function to find someone who's a new member to LinkedIn, you can introduce yourself, mention that you see this person is new and offer to introduce them to some of your contacts." You can find this feature under "More..." in the navigation bar.

Social Media & Industrial Media

2009-12-28T11:29:00.000+10:00

Social media is online content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologues (one too many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal, political and business use. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).

Social media are distinct from industrial media, such as newspapers, television, and film. While social media are relatively inexpensive and accessible tools that enable anyone (even private individuals) to publish or access information, industrial media generally require significant resources to publish information. Examples of industrial media issues include a printing press or a government-granted spectrum license.

"Industrial media" are commonly referred to as "traditional", "broadcast" or "mass" media.

One characteristic shared by both social media and industrial media is the capability to reach small or large audiences; for example, either a blog post or a television show may reach zero people or millions of people.

The properties that help describe the differences between social media and industrial media depend on the study. Some of these properties are:

1. Reach - both industrial and social media technologies provide scale and enable anyone to reach a global audience.

2. Accessibility - the means of production for industrial media are typically owned privately or by government; social media tools are generally available to anyone at little or no cost.

3. Usability - industrial media production typically requires specialized skills and training. Most social media does not, or in some cases reinvents skills, so anyone can operate the means of production.

4. Recency - the time lag between communications produced by industrial media can be long (days, weeks, or even months) compared to social media (which can be capable of virtually instantaneous responses; only the participants determine any delay in response). As industrial media is currently adopting social media tools, this feature may well not be distinctive anymore in some time.

5. Permanence - industrial media once created cannot be altered (once a magazine article is printed and distributed changes cannot be made to that same article) whereas social media can be altered almost instantaneously by comments or editing.

Community media is an interesting hybrid. Though community-owned, some community radios, TV and newspapers are run by professionals and some by amateurs. They use both social and industrial media frameworks.

Next week I would like to talk about Social Equity in collaboration and social networking

Chat soon

SWN

Threats and risks associated with collaboraton

2009-12-24T06:29:00.000+10:00

Threats/Risks

There is a requirement to recognise factors that potentially impose a threat or risk during the trial and implementation of a blog/wiki. The most apparent risk surrounds key business issues.

The following areas highlight issues surrounding the business, changes in technology, internal capability, skill sets and changes in organisational structures:

Recognition of key business issues:
• Human resource requirements
• Training requirement encouraging knowledge exchange and collaboration across organisation silos
• Development and implementation of an innovative Information & Communications Technology (ICT) change management program that supports ongoing, sustainable adoption and integration of new technologies and processes
• Requirement for the development of an organisation-wide Mandate for Collaboration

Changes in technology:
• Not significant. There is minimal technology change involved for a wiki and blog, with exception to additional capabilities, error fixes etc.
• Relative differences in speed of access to the information which is directly related to the technological challenges and contingencies already in place for the business.

Internal capabilities:
• Information cohesion. This includes how information is used, it is exchanged, its interpretation, feedback (lags), and degree of integration required into other platforms
• Unevenly distributed information. Failure to collaborate with all members within groups. Surrounding this includes possible misunderstandings, offensive behaviour and harassment, formation of online impressions with no supportive direct communicative feedback generally used in conventional face to face or verbal contact communication
• Differences in salience of information. Missing body language clues and with an assumption of knowledge and expertise

Skillsets:
Training of future collaborators on tool implemented
• Ongoing training and coaching on benefits associated to use of blog/wiki
• Provision of continuous guidance for all collaborators in new method of work approach

Workplace documents that need to be created:

• Change management plan
• Training Plan
• Rules of Use of Computing & Communications Facilities
• Copyright Policy
• Collaboration Policy

To overcome the barrier of communication i would really suggest implementing some kind of instant messenger,similair to windows - so people know when others are there, rather than waiting for a response and over analysing in the collaborative workplace!!

Have you implemented a strategy in your workplace? How did you measure it? I have come up with measuring its success through participation levels, how much content is used and uploaded, feedback from its users and decisions that are based off collaborative workspaces...

Sources of information

http://lgwebnetwork.org/

www.une.edu.au/policies

http://www.futuremelbourne.com.au/wiki/view/FMPlan

http://switchedonmedia.com.au/2009/social-media/australian-social-media-statistics-2-million-more/

Are you a motivator trying to TWEET?

2009-12-18T18:37:00.000+10:00

Motivational tweeters are in the twit space giving value to their followers… but that plan can backfire if you’re not careful.

The problem motivational Tweeters face is coming off as fake, preachy, saccharin, syrupy, or just plain one-dimensional.

When you communicate that you’re a REAL person, that’s when you start making connections that create incredible impact on Twitter and beyond.

Havent got a twitter account yet? www.twitter.com - sign up its quick and easy!

5 Tips for Motivational Tweeting

1. Make sure your Tweets are not ALL motivational quotes. First it appears as if you are not really on Twitter or you are faking it somehow. Do mix it up with real time replies.

2. Be creative and show you are personable! (a joke, a smile, or some wit) can be just as motivating as a platitude on goal setting/achieving. Be creative in how you inspire others.

3. You can’t FORCE everyone to be happy. I’ve actually witnessed “positive” people berate others for Tweeting about life’s ups and down. Instead of forcing someone into happiness, how about brightening up their day through other means? That human connection can be way more powerful than another Tony Robbins quote!

4. Recognition is motivating too! Retweet other tweets you have found to be of interest – pushing it out and pulling you back in

5. Lead by example. There are some people I see on Twitter who have such great dispositions, I can’t help but feel good reading their Tweets. They’re not one-dimensional computer bits either. Just real people appreciating the present moment that Twitter has us focused on, sharing that present moment with the rest of us.
What are your tips for being a force of positivity on the web? (Think outside of the motivational quote box.)

If you are a motivational Tweeter, how do you mix it up so you don’t sound like a trip down the greeting card aisle?

Tweet with us - search for sociallywired!

Twitter Support :: What is retweet? (RT)

2009-12-07T20:10:00.000+10:00

Twitter Support :: What is retweet? (RT)

2009-12-07T20:06:00.000+10:00

Twitter Support :: What is retweet? (RT)

Sizing up your Images on Social Media Sites

2009-12-06T07:24:00.000+10:00

Pump it up with your profile pictures – best practise dimension speak

Here are a few basics:

Facebook Picture (Profile or Page)

Profile Picture: 200 pixels wide (100 dpi).
Height can vary substantially. Facebook will convert to a JPG and will shrink images wider than 200 pixels so your page looks best if you save as a JPEG and have an image exactly 200 pixels wide. Since the image spans two colour fields trying to match the background is pointless – in fact, it looks better if you use a third colour as the background, to add some contrast (the blue is #EDEFF4 and the white is standard #FFFFFF).

(Another good idea is to put a 1 pixel border around your photo using colour #D8DFEA. This matches the menu border colour – have a look at the Avid Reader page for an example.)

Facebook Thumbnail
You cannot upload a separate thumbnail image for Facebook, you must zoom into a 110×200 pixel area of your picture that looks good. Think about this when choosing your picture image.

Twitter Picture

Twitter picture: 73×73.
People are able to view a larger image by clicking on your face (or logo)- you may want to do a larger image – still keep dimensions around a variation of 73×73 (i.e. 146×146 or 219×219). Twitter accepts and does not convert a PNG, so use a PNG.

Twitter Background
Because the Twitter website is not fixed in position background image option on Twitter is a design nightmare. Avoid trying to make things line up perfectly on the right side of your profile – rather, put anything important on the left side or have a subtle tiled image. Important: make sure background image colour is the exact match of an HTML colour, and define the rest of the background with that HTML colour. If you do not apply this step the image will look appear as an invisible box.

YouTube Account Image

YouTube account image: 88×88 pixels
Scaling throughout the site at 60×60 (Make sure your image looks good at both) and upload in JPEG format (other formats are just converted to JPEG).

YouTube Channel Background
YouTube backgrounds that are not tiled are centred (and, thus, look ridiculous behind your channel info). If you do a background at all (a solid colour is good), make it something subtle that you can tile nicely. (Note: YouTube is rolling out new channel designs, so stay tuned)

LinkedIn

Profile: 80×80 pixel JPEG works best for the profile image
Company Page: 100×35 pixel JPEG (Other image formats are converted to JPEG automatically even if they are the correct dimensions.)

Flickr

Buddy icon: 48×48 pixel JPEG
Group icon: 48x48 pixel JPEG

Measuring the effectiveness of social media

2009-11-29T16:41:00.000+10:00

Yes, you are able to measure the success of your social media. It has been said that it is not measureable, but there are some ways you can cross reference to validate the success of your social media campaign. All these measures may or may not be suitable to every social media campaign.

A few include:
Number of fans
Number of friends
Number of followers
Rate at which you get fans, friends and followers
Mainstream media mentions
Asset popularity (video/image views)
Like/Dislike
Embeds/Installs
Uploads
Downloads
Ration of embeds or favourting to views

Ratings
Social bookmarking
Subscriptions (RSS, Podcasts, Video Series)
Effective Click Per Minute
Page views

Increase in search due to social activity
Change in search engine rankings for the site linked through social media

Influence of consumers reached
Influence of publishers reached (Eg Blogs)
Influence of brands participating in social channels
Demographics of target audience engaged with social channels
Contest entries
Wiki Contributors

Customers assisted
Impact on online sales
Impact on offline sales
Discount redemption rate
Costs saved from not spending on traditional research
Volume of customers feedback generated

Savings generated by enabling customers to connect with eachother
Products sampled
Leads generated
Visits to store locator pages
Conversion change due to user ratings, reviews
Change in market share

Demographics of audience reached through social media
Social media habits/interests of target audience
Geography of participating consumers
Sentiment by volume of posts
Sentiment by volume of impressions
Languages spoken by participating consumers

Clicks
Percentage of traffic generated from earned media
Number of interactions
View-throughs
Polls taken/votes received
Brand association
Tags added
Responses to socially posted events
Attendance generated at in-person events
Employees reached (internal programs)
Job applications received

If you would like any additional information on the above mentioned measures of success, please contact us via reply post or admin@sociallywirednow.com

Good luck in the journey of social media marketing!!!

What is a Blog? Blog Tips

2009-11-21T09:25:00.000+10:00

What is a blog?
A blog is a website in which items are posted on a regular basis and displayed in reverse chronological order. The term blog is a shortened form of weblog or web log.
Authoring a blog, maintaining a blog or adding an article to an existing blog is called “blogging”. Individual articles on a blog are called “blog posts,” “posts” or “entries”.
A person who posts these entries is called a “blogger”. A blog comprises text, hypertext, images, and links (to other web pages and to video, audio and other files).
Blogs use a conversational style of documentation. Often blogs focus on a particular “area of interest”, such as Washington, D.C.’s political goings-on. Some blogs discuss personal experiences.
http://en.wikipedia.org/wiki/Blog

Effective Blog Tips
The user experience of a blog is determined by two factors – author activity and reader activity. Ultimately the goal of a blog is to increase the activity and create discussions; provoke thought – create a knowledge base.
The below points highlight areas that can be focused upon in order to achieve a successful blog. .

Accessibility
Give the readers an ability to receive posts via email – you cannot assume that users understand RSS feeds.

Controversy!
Most successful blogs create conversations on the web about topics that have yet to be discussed in detail; topics where people have definitive opinions. Think about intense discussions in a physical sense – and relate it to an online environment. Same principal. Topics that are controversial are great for blogs as they start conversation.
Why would someone want to get involved in an outdated topic that has been solved, proven, or talked about from all angles?

Voice
You as a blogger are an author. People read specific books because of writing style, opinion, (subject) and personality – the same principle applies to a blog. Test out your writing styles to match your readers.
Which one works best? The one where you get replies!

Become a Subject Matter Expert (SME)
Do not be scared to discuss on other blogs in the same topic. Others will see your posts, and consequently want to know your back ground and see how much you really do know!
If someone goes to a blog with zero comments for every post, sometimes that can give the impression that no-one reads it.

Link Link Link
A smart idea would be to link various viewpoints – which will keep readers coming back for more conversation. This will also help in getting people linking back to you.

Writing Style
Look at the direction of the way your posts are written. Do you want to end your blog post with an open question? Or a closed question?
Having a closed question really ends any conversation. Think about this. If you were talking to someone and said:
“Would you be interested in going to Hawaii?”
Reply: “Yes”
OR
“Why would you want to go to Hawaii?”
Reply 1: “Because of the nice beaches, the surf, the people, the history of Pearl harbour”
Reply 2 “Why is Pearl Harbour so talked about still?”
Reply 3 “Pear Harbour is part of the world history….etc”
This conversation could go on because it is emotion based and gets people thinking and wanting to voice an opinion. Rather than blogging about would I yes/no be interested in going to Hawaii.

Another way is to research and learn from other SUCCESSFUL bloggers.

Ning - social networks

2009-11-08T19:58:00.000+10:00

Another social media web site that is available is Ning. ANY person is able to creat a network based around their own interests and passions. Currently there are 1.6 million networks that are available - with 36 million registered users!!

Interestingly, millions of new users are coming to Ning to both explore AND express their interests, revive old interests and discover new passions. Another advantage to this tool is the social collaboration - by ths i mean building friendships online with others having a shared pursuit.

Ning is based in Palo Alto in California, founded in October 2004 by Gina Bianchini and Marc Andreessen.

Visit Ning now!

Fake Facebook e-mail contains Trojan | Webware - CNET

2009-11-03T06:01:00.000+10:00

WARNING!! Fake Facebook Password Email!

Fake Facebook e-mail contains Trojan | Webware - CNET

Microsoft, Google integrating Twitter

2009-10-27T20:39:00.000+10:00

Microsoft, Google integrating Twitter

Google Analytics - Twitter

2009-10-21T20:57:00.000+10:00

Twitter... it Can Improve your rankings...Twitter is more instant than email or web releases!

Did you Know?
There are now 350,000 publishers from the White House to CNN to John Cleese pumping out almost 600,000 feeds and generating around 5,500,000 clicks to your sites every day.

Google Analytics Integration
Twitterfeed now adds special 'UTM' tags to each post that it publishes. Google Analytics can read these tags and integrate the information into its reporting. You'll be able to understand how people clicking on your posts from Facebook differ from those clicking from Twitter and track the complete path of their visit to your site.

Check out Twitterfeed for your social networking www.twitterfeed.com

Can Google Wave Change the Future of Content Management?

2009-10-18T08:27:00.000+10:00

Google wave - the future of collaboration?

Can Google Wave Change the Future of Content Management?

Having my own google wave account, I am setting aside some time to share information with others that have an account. I cant wait to see what it offers - and how we are going to use it in the future!

Inside the new Google search - how you need to adapt - Business news, business advice and information for Australian SMEs | SmartCompany

2009-10-02T20:03:00.000+10:00

Inside the new Google search - how you need to adapt - Business news, business advice and information for Australian SMEs | SmartCompany: "Internet giant Google has just introduced changes to its searching process that will allow users to refine search terms into narrow categories.

While the new search functions are primarily designed to help users, they will present a number of opportunities and challenges to companies' search engine optimisation and reputation management strategies. The changes also reinforce the idea that on the web, content is king"

WHAT MAKES A GOOD ONLINE DISCUSSION?

2009-09-26T22:10:00.000+10:00

An effective online discussion enables the online community to create knowledge in a social environment. A summary of the characteristics of a good online discussion are:

Have an Effective Moderator (person who initiates conversation...ie the blogger?)
Encourage users to introduce themselves
Create a Community of Practice

For a classroom environonment,you can also:
Clearly link criteria for an acceptable response with any grading criteria
Use user-friendly language and humour
Provide helpful directions for technical support
Keep the length of message short (75-150 words, for example)
Develop clear naming conventions (topic or subject lines to help you and students manage the messages-for example, include Message 1, Message 2, etc. in the name)
Lurkers are communicated with directly via personal e-mail

Lagging conversation is re-energised
Supportive e-mail is used by the moderator to supplement online discussion
Activities are designed in order to foster interdependency and weaving of ideas.
Develop directions that will lead users to think about the topics in a way that generates and demonstrates understanding.

Guest discussants are invited
Do provide an alternative space for very informal discussion (Gossip or Coffee Shop)

What do you think?

Google Books settlement to be delayed after US Government objects - Business news, business advice and information for Australian SMEs | SmartCompany

2009-09-24T18:54:00.000+10:00

Google Books settlement to be delayed after US Government objects - Business news, business advice and information for Australian SMEs SmartCompany

How to manage your Twitter and Facebook at the same time - Business news, business advice and information for Australian SMEs | SmartCompany

2009-09-21T17:19:00.000+10:00

How to manage your Twitter and Facebook at the same time - Business news, business advice and information for Australian SMEs | SmartCompany

How do I use social media to shamelessly market my business? - Business news, business advice and information for Australian SMEs | SmartCompany

2009-09-21T17:18:00.000+10:00

The wonderful world of the web these days (WEB2.0) enables us to touch base with our customers/potential customers in a soft way, build up trust, get creative with content, have the freedom to add and change information on our websites and blogs plus drive traffic to places we want it most - all for the cost of our own time. Social media is one of the most powerful ways to do this right now.

How do I use social media to shamelessly market my business? - Business news, business advice and information for Australian SMEs SmartCompany

Gen-Y Millionaire - Business news, business advice and information for Australian SMEs | SmartCompany

2009-09-11T18:57:00.000+10:00

Gen-Y Millionaire - Business news, business advice and information for Australian SMEs SmartCompany

Think you have what it takes to make it!? Just look at who has done what...how they have achieved it!

Twitter policies come to workplace

2009-09-09T09:24:00.000+10:00

Twitter policies come to workplace: "Twitter revolutionized small talk. Now it's rankling bigwigs. Although the popular social networking site limits each post to 140 characters, there appears to be no limit to the anxiety it's causing major players in sports, media, business, the courts, the military and other fields. Attempts to regulate Twitter's use at work, at school and on government time are soaring, and examples of Twitter jitters abound. Posts, called tweets, are resulting in fines, lawsuits, scolding and shame."

Facebook to investigate “selling” of friends by uSocial - Business news, business advice and information for Australian SMEs | SmartCompany

2009-09-04T14:24:00.000+10:00

Facebook to investigate “selling” of friends by uSocial - Business news, business advice and information for Australian SMEs | SmartCompany
Never Sell Your Mates!!! Let this be a lesson!!

No better time for market research - Business news, business advice and information for Australian SMEs | SmartCompany

2009-09-02T19:37:00.000+10:00

No better time for market research - Business news, business advice and information for Australian SMEs SmartCompany

World Vision - Sociallywirednow

2009-08-29T17:21:00.000+10:00

I recommend Hotels Combined and sent $20 to World Vision!

You can shout and help too.

Maximise Facebook Marketing

2009-08-29T15:11:00.000+10:00

The best way to maximise performance on these resources is to:

Update regularly with quality content – such as knowledge, news updates, media releases, fun stuff!?/upcoming events and specials.

Create a fan base for the groups. The best way to do this is:

become a fan of other groups – to increase potential client base world wide/nationwide – I can do this
let people know you are on there – newsletters, website widgets – ie Become A Fan, Word of Mouth, if you have friends on Facebook- get them to join as you never know who They Know.

Social Media effectiveness relies on others to contribute to the resources. The Social Media Marketing really is word of mouth and it is because of this, that the less spam on the resource the better. We don’t want people to think we are there purely for money!

Another good way to increase fan bases is by being a little crazy – I have heard people having slogans such as “If I get 80000 fans I will do….” Or in a marketing world “I will donate/give away such and such if we get 80000 fans”.

Completely up to you, depending on how conservative you would like to be. I have yet to see if the above slogans work for non celebrity’s…you can only wonder!

We are going to work with Michael Massey @ Atmanjai (Detox, Yoga and Wellness Centre in Phuket) to get 80000 fans - and if we do, we will put money towards a sponsorhip for a child in need.

Here's to the sponsorship of a child in need!!

Exploding iPhones spark French investigation - Business news, business advice and information for Australian SMEs | SmartCompany

2009-08-27T16:15:00.000+10:00

Exploding iPhones spark French investigation - Business news, business advice and information for Australian SMEs | SmartCompany

Facebook Changes - Social Media Search Engine

2009-08-23T08:56:00.000+10:00

Change #1
Facebook buys Friendfeed Friendfeed.com (smaller social networking site founded in 2007 founded by a few ex-Google executives). The site was loved for its simplicity and integration of social media activities. Facebook borrowed heavily from some of their applications - such as the live feed feature. It has now been bought out by Facebook. Friendfeed.com will continue to function for now....

This = facebook will get even bigger. That is why users and business' should maintain three main - Facebook, Twitter, and LinkedIn. The small sites will continue to get swallowed up.

Newer and Innovative Change #2: Facebook Search Expanded
Facebook search will now expand to allow you to search status updates and more - up to 30 days (photos, links, videos and notes being shared by your friends and the Facebook Pages of which you're a fan).
If people have chosen to make their content available to everyone, you also will be able to search for their status updates, links and notes, regardless of whether or not you are friends. Search results will continue to include people's profiles as well as relevant Facebook Pages, groups and applications.
To search for a particular term, just enter your query in the search box in the upper-right corner of any page. Once you're taken to the search results, use the filters on the left-hand side of the page to view only posts by friends or posts by everyone.
If you're searching for a specific person, Page, group or application, you also can filter by those results.
This = be patient if you can't search updates yet. It means you have to be even more careful about what you post as a status update. It also means that you are going to have the ability to reach more people that you realize....the next social media Search Engine....will Google buy Facebook?

Webinar - Social Networking - Get Results!

2009-08-09T09:54:00.000+10:00

Free Webinar on social media networking click here to sign up - they are on every Tuesday at around 2pm. Id love to see you there!!

LinkedIn - Best Practices - Get the most out of it!

2009-08-09T09:47:00.000+10:00

A list of LinkedIn best practices:
1. Find who you know. Start with your existing contacts by letting LinkedIn scan your email address book to find out who you know is on LinkedIn.
2. Personalize your URL. Change your LinkedIn profile URL from the default set of numbers to your name. This helps people find you when they search for your name within LinkedIn as well as in Google and other search engines.
3. Email Marketing Campaign. Include your LinkedIn URL in your email signature.
4. Add a picture to your profile. As I stated above, LinkedIn is about individuals so it looks odd when someone’s LinkedIn profile has a faceless silhouette rather than an actual photograph.
5. Ask to connect. Whenever you have interactions with people, ask them if they’re on LinkedIn and if they’d like to connect. MS Outlook has the ability to integrate LinkedIn which makes it easy to connect once you have a New Contact!
6. The more you give, the more you get. Fill out as much of your profile as you can. The more information you put in, the more connections you’re making and by doing so, you’re creating more opportunities for people to find you.
7. Put yourself in the mind of the user. If they know you or know who you are, people will search LinkedIn by your name in order to find your profile. But if people are looking for expertise, they will likely be using topical searches such as “public relations professional”
8. Use keywords that people will likely be using in their searches. As you put yourself in the mind of the people by whom you want to be found, think about what searches they’d perform on LinkedIn in order to find you. Build up a list of those keywords and search phrases and use them throughout your profile.
9. Don’t hide. All the SEO work will go to waste if you hide your profile. The two things that people do when researching business associates they have not met is Google them and search for their LinkedIn profile. Change the settings on your profile to “Full View” so your profile can be fully indexed by the search engines.
10. Link to your profile. If you have a Web site or a blog or a Twitter account or other social media profiles, link to your LinkedIn profile from them.
11. Link to yourself. LinkedIn lets you link three Web sites on your profile. The drop-down menu offers options such as “My Website” and “My Blog” but you’ll want to choose “Other” so you can use your own text for the link.
12. Recommend. Give and ask for recommendations. But be sincere or it will not sound authentic. When you recommend someone and when someone recommends you, that fact is displayed on your profile for all to see. (Don’t worry, you can control which recommendations appear on your profile). Don’t be afraid to ask people who you think have high regard for you for a recommendation. Recommend those you think are worthy before they ask you to recommend them. They will often return the favor. Recommendations are yet another aspect of LinkedIn that helps to establish trust.
13. Update your status. Update your status regularly and strategically. Use your status update to remind your network what you do and what you know.

There are more best practices...will let you know this week!!

Social media news and business strategies blog | Socialmedia.biz

2009-08-05T13:53:00.001+10:00

Social media news and business strategies blog | Socialmedia.biz

Shared via AddThis

Twitter Proves Successful for B2C!!

2009-08-04T15:13:00.000+10:00

Twitter really does increase the speed of information sharing. Twitter is instant, more so than the internet..I found an article today about Capitalising on the mistakes of others, Tweeted discounts a success and funnily enough drinking to Twitter.
Swine flu updates are on twitter and are used in Australian hospitals; a prime example that this communication method is instant and obviously works in Government hospitals.
The article discusses ways in which you can market yourself using Twitter - for example: discounting products if you sign up to follow your biz. The more people that do, the higher your word of mouth goes out - which then, increases your advertising at little to No Cost at all. AS Long as you are ethical and maintain a good image and name in the market, this is great. Of course you would not want to have discounting for the entire period - maybe just at launches and special release dates.
http://www.smartcompany.com.au/information-technology/20090804-twitter.html

Tell us how you use twitter...or tweet us on sociallywired

Online Marketing - Social Media Integration

2009-08-03T16:03:00.001+10:00

I read (Chronicle Herald Canada)a recent survey comScore revealing that social media are fast becoming a frequent pastime for many consumers.
The last paragraph is the most interesting.
The study revealed that 1.1 billion people went online in May. Three quarters of the web surfers visited social media websites like Facebook.
Canada rounded out the top three in terms of global online presence for the amount of time spent on social media websites. Canadians spent an average of 5.6 hours per month on such sites, having viewed an average 649 pages.
Canadians out surfed their American counterparts, spending nearly two hours more each month at such sites, and averaging more than 150 pages more per person.
Russia topped the list, with 6.6 hours per person per month, averaging 1,307 pages each. Brazil was second with 6.3 hours per person per month, and an average of 1.220 pages. Columbia had the lowest consumption rate for social media, averaging 4.1 hours a month per person online, and 473 pages.
Globally, people averaged 3.7 hours on social media websites monthly, surfing on average 525 pages.
The study also revealed that the number of pages browsed has little to do with the amount of time spent online. Spain and Finland both had higher numbers of page views than Canada did, but their residents spent less time online. Spanish web users logged 5.3 hours monthly, but they visited 968 pages. For Finland, users visited an average of 919 pages monthly, while spending only 4.7 hours online.
Facebook is arguably one of the most popular social media websites. According to Facebook’s own statistics, more than 120 million people around the world log in daily to their Facebook account. Thirty million of those users log in from cellphones and Blackberries, and those who do are 50 per cent more active than those who do not use mobile devices.
These statistics underscore the importance of using social media to communicate with the market, regardless of whether the market is local, regional, national or global.
Social media sites are designed to be electronic networks, linking individuals and other networks, in a dynamic and interactive medium. Users can visit the site as often as they wish. They can engage in on-site discussions, send messages, and invite others to visit or become online friends.
Social media such as Facebook and Myspace, are often updated many times daily. The result is an engaging and highly interactive forum for sharing ideas, concepts, images and videos. Facebook offers the opportunity to create online groups that like-minded individuals can join and can participate in daily.
Facebook statistics indicate that each user has an average of 120 friends who also have Facebook sites of their own. Thirty million Facebook users update their online status at least once a day, and on average, five billion minutes are spent on Facebook worldwide each day.
Social media require different kinds of programming and monitoring than corporate websites do. While corporate websites must be monitored regularly to be sure that information is current and that their designs are appropriate, social media sites must be monitored daily due to their interactivity and dynamic content.
Not all of the information on such websites is positive. While one person might post positive comments about a good or a service, others will be inclined to post negative comments. This ability to express oneself in an open and direct way can create a challenge for firms that do not regularly monitor their social networking sites.
Entrepreneurs who choose to avoid using social media are not necessarily spared negative feedback. The open nature of social networks ensures that free expression is maintained. Freedom of expression means that even entrepreneurs without their own social networking site may be featured in negative online discussion through other sites.
Failure to engage in social media also results in a failure to engage the market. The online market is huge and growing. It is important to consider the Internet to be more than just an advertising medium. The web is a social medium that can be creatively used to link buyers and sellers through more than online sales and auction sites.
The Internet is an opportunity to interact daily with current and potential clients who are seeking information and feedback. It is also an opportunity to build relationships which, unlike face-to-face interactions, have the power to cross borders and oceans.

iPhone security - iphone will be most secure mobile platform

2009-08-03T15:48:00.000+10:00

Have you got an iphone and try to convince others that it is the best phone ever created? Not only can you access fantastic apps, purchase music, videos, search online and Update all of your social media sites...but it is also becoming more secure...they are fixing the security flaw - and will be named the most secure mobile platform available to users.
I recently broke my iphone (well, i dropped it down by the pool), it is being repaired by apple at the moment..i couldnt believe how much I was addicted to checking my emails and updating my 'tweets' and status on my own social media...careless about any of the security flaws...I just wanted to express to everyone i knew where i was and what i was doing...careless...Now I am using my old phone from 5 years ago i had tucked away in my boxes...i have the twitches and feel rather lost and disconnected from technology.. I know other iphone users are much the same...

Check out this article about the secure mobile platform release...
Apple fixes iPhone security flaw
Monday 03 August 2009 10:58 Patrick Stafford

iPhone manufacturer Apple has fixed a security vulnerability in the phone's software that would allow a hacker to take control of the device through a vulnerability in its SMS capabilities.
The company released the "iPhone OS 3.0.1" patch, which iPhone users can download through iTunes, which was highlighted at the Black Hat security conference in Las Vegas last week.
The two researchers who discovered the flaw, Charlie Miller and Collin Mulliner, gave Apple advanced notice of the flaw before releasing details at the conference so the company could prepare a fix.
The flaw allows a hacker to take complete control of the iPhone via the phone's text messaging features. Miller and Mulliner demonstrated that an attacker could make calls, send text messages and even erase data from a hacked-in phone.
Apple released a statement about the patch, which said that "a memory corruption issue exists in the decoding of SMS messages".
"Receiving a maliciously crafted SMS message may lead to an unexpected service interruption or arbitrary code execution. This update addresses the issue through improved error handling. Credit to Charlie Miller of Independent Security Evaluators, and Collin Mulliner of Technical University Berlin for reporting this issue."
But the problems aren't over for Apple. A poll of 94 security professionals at the Black Hat conference, undertaken by security company nCircle, found that 56% believe the iPhone will be the handset must vulnerable to attacks during 2009.
"Unfortunately, it looks like the security problems with iPhone will continue to grow until Apple makes security a higher priority," nCircle director of information technology , Andrew Storms, said in a statement.
"If there is a silver lining for iPhone users, it's that all of the security research attention it is getting could eventually turn the iPhone into one of the most secure mobile platforms."
Similar vulnerabilities have been found in the Google Android and Microsoft Windows Mobile operating systems. Google has released a fix for the Android vulnerability, while Microsoft currently developing a patch

Twitter News - Twitter to reach 1 billion users 2014

2009-07-30T13:25:00.000+10:00

Are you on twitter yet?? Expect a cosmetic change to its interface!!

The new version places a search box in the middle of the screen, with the words "See what people are saying about..." above it. When a user inputs search criteria, the results are placed on the same page.
Additionally, the site provides a number of "trending topics", giving examples of hot topics that people are searching for on the site. The site also provides a short description of why that particular topic is popular at that time.
Twitter indicates that it will grow its user base rapidly over the next few years, with a goal to reach one billion users by 2014.

Is it time for you to get onto Twitter?

sociallywirednow: Let social media drive traffic to your site - Business - MiamiHerald.com

2009-07-28T21:47:00.000+10:00

sociallywirednow: Let social media drive traffic to your site - Business - MiamiHerald.com

Let social media drive traffic to your site - Business - MiamiHerald.com

2009-07-28T21:29:00.000+10:00

Someone asked me about search engine optimisation today...and how social media can actually improve rankings. Guess what?? Social Media does increase your search rankings - as long as you are keeping your information up to date through regular status updates, news, events, comments, URL's..it will work.

I read an article from the Miami Herald today which gives us more insight

Let social media drive traffic to your site - Business - MiamiHerald.com

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Inside the new Google search - how you need to adapt - Business news, business advice and information for Australian SMEs | SmartCompany

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Google Books settlement to be delayed after US Government objects - Business news, business advice and information for Australian SMEs | SmartCompany

How to manage your Twitter and Facebook at the same time - Business news, business advice and information for Australian SMEs | SmartCompany

How do I use social media to shamelessly market my business? - Business news, business advice and information for Australian SMEs | SmartCompany

Gen-Y Millionaire - Business news, business advice and information for Australian SMEs | SmartCompany

Twitter policies come to workplace

Facebook to investigate “selling” of friends by uSocial - Business news, business advice and information for Australian SMEs | SmartCompany

No better time for market research - Business news, business advice and information for Australian SMEs | SmartCompany

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Maximise Facebook Marketing

Exploding iPhones spark French investigation - Business news, business advice and information for Australian SMEs | SmartCompany

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sociallywirednow: Let social media drive traffic to your site - Business - MiamiHerald.com

Let social media drive traffic to your site - Business - MiamiHerald.com