After a few weeks of holiday, we are back online...here is a reminder about Reputation Management for all those conducting business online.

Being aware is being prepared!
Reputation Management

The growth of business using social media is massive – the use of Internet marketing has swollen – in a fantastic way that increases online brand awareness. So who is being loyal to your business? What is your market talking about (is it you?), how is the industry comparing – state, national, global?
Growth of social networking sites enables the Internet marketer to communicate directly with their target niche audience. Despite the ease of using these readily available tools, the use of is not enough. To go one step further you need to identify what your market is saying about you/your company and others in the industry.

This basic marketing principle is another method in designing new products and services having the knowledge on the exact wants are in your market/industry.
Online tools available:

1. Google Trends: allow a user to identify real time topics and what your target niche audience searches for online.

2. Twitter Search Tool: Find out exactly what your target audience are asking. This information is like gold – to provide a new product, the designer needs to know exact needs and wants are from potential customers/consumers.

3. Reputation management tools: Conduct a Google search for reputation management – there are numerous online tools available where you can find out exactly what the market is saying about you…an example is www.marchex.com

You can also view services to compare your online reputation to that of your competitors. Some of these service vendors will provide you with recommendations on how you can increase your online persona brand.

If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about Internet marketing.

Happy Social Networking Peeps!