Hybrid Social Media + Real-Life Relationships Generate Trust and Value
Mark Drapeau discusses thin relationships built online and was one that caught my interest. I had not heard of these relationships being referred as a thin relationship; though know exactly what he refers.
Investigating this notion...i found:
Thin relationships are the illusion of real relationships. Real relationships are patterns of mutual investment. I invest in you, you invest in me. Parents, kids, spouses — all are multiple digit investments, of time, money, knowledge, and attention. The "relationships" at the heart of the social bubble aren't real because they're not marked by mutual investment . At most, they're marked by a tiny chunk of information or attention here or there.http://blogs.hbr.org/haque/2010/03/the_social_media_bubble.html
I personally came across someone using Facebook through fan page connections, and bumped into him at a Mind Body Spirit Festival held on the Gold Coast, Australia; I felt our thin relationship was somewhat strengthened building further ‘rapport’ – since then, I have no problems recommending his expertise to other connections (online or virtual)! I believe that thin relationships can be further harnessed for B2C this way - most certainly.
I wonder if this would work well, in theory, within a geographically dispersed working environment – particularly learning and development and in project areas. I guess it is a prime example why there is push for collaborative work spaces! Not only will this create the cultural change required with so many Information technology infrastructure and software developments but naturally the culture within the workplace.
I am a believer in Hybrid Social Media + Real-Life Relationships Generate Trust and Value
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