Yes, you are able to measure the success of your social media. It has been said that it is not measureable, but there are some ways you can cross reference to validate the success of your social media campaign. All these measures may or may not be suitable to every social media campaign.

A few include:
Number of fans
Number of friends
Number of followers
Rate at which you get fans, friends and followers
Mainstream media mentions
Asset popularity (video/image views)
Like/Dislike
Embeds/Installs
Uploads
Downloads
Ration of embeds or favourting to views

Ratings
Social bookmarking
Subscriptions (RSS, Podcasts, Video Series)
Effective Click Per Minute
Page views

Increase in search due to social activity
Change in search engine rankings for the site linked through social media

Influence of consumers reached
Influence of publishers reached (Eg Blogs)
Influence of brands participating in social channels
Demographics of target audience engaged with social channels
Contest entries
Wiki Contributors

Customers assisted
Impact on online sales
Impact on offline sales
Discount redemption rate
Costs saved from not spending on traditional research
Volume of customers feedback generated

Savings generated by enabling customers to connect with eachother
Products sampled
Leads generated
Visits to store locator pages
Conversion change due to user ratings, reviews
Change in market share

Demographics of audience reached through social media
Social media habits/interests of target audience
Geography of participating consumers
Sentiment by volume of posts
Sentiment by volume of impressions
Languages spoken by participating consumers

Clicks
Percentage of traffic generated from earned media
Number of interactions
View-throughs
Polls taken/votes received
Brand association
Tags added
Responses to socially posted events
Attendance generated at in-person events
Employees reached (internal programs)
Job applications received

If you would like any additional information on the above mentioned measures of success, please contact us via reply post or admin@sociallywirednow.com

Good luck in the journey of social media marketing!!!

What is a blog?
A blog is a website in which items are posted on a regular basis and displayed in reverse chronological order. The term blog is a shortened form of weblog or web log.
Authoring a blog, maintaining a blog or adding an article to an existing blog is called “blogging”. Individual articles on a blog are called “blog posts,” “posts” or “entries”.
A person who posts these entries is called a “blogger”. A blog comprises text, hypertext, images, and links (to other web pages and to video, audio and other files).
Blogs use a conversational style of documentation. Often blogs focus on a particular “area of interest”, such as Washington, D.C.’s political goings-on. Some blogs discuss personal experiences.
http://en.wikipedia.org/wiki/Blog

Effective Blog Tips
The user experience of a blog is determined by two factors – author activity and reader activity. Ultimately the goal of a blog is to increase the activity and create discussions; provoke thought – create a knowledge base.
The below points highlight areas that can be focused upon in order to achieve a successful blog. .

Accessibility
Give the readers an ability to receive posts via email – you cannot assume that users understand RSS feeds.

Controversy!
Most successful blogs create conversations on the web about topics that have yet to be discussed in detail; topics where people have definitive opinions. Think about intense discussions in a physical sense – and relate it to an online environment. Same principal. Topics that are controversial are great for blogs as they start conversation.
Why would someone want to get involved in an outdated topic that has been solved, proven, or talked about from all angles?

Voice
You as a blogger are an author. People read specific books because of writing style, opinion, (subject) and personality – the same principle applies to a blog. Test out your writing styles to match your readers.
Which one works best? The one where you get replies!

Become a Subject Matter Expert (SME)
Do not be scared to discuss on other blogs in the same topic. Others will see your posts, and consequently want to know your back ground and see how much you really do know!
If someone goes to a blog with zero comments for every post, sometimes that can give the impression that no-one reads it.

Link Link Link
A smart idea would be to link various viewpoints – which will keep readers coming back for more conversation. This will also help in getting people linking back to you.

Writing Style
Look at the direction of the way your posts are written. Do you want to end your blog post with an open question? Or a closed question?
Having a closed question really ends any conversation. Think about this. If you were talking to someone and said:
“Would you be interested in going to Hawaii?”
Reply: “Yes”
OR
“Why would you want to go to Hawaii?”
Reply 1: “Because of the nice beaches, the surf, the people, the history of Pearl harbour”
Reply 2 “Why is Pearl Harbour so talked about still?”
Reply 3 “Pear Harbour is part of the world history….etc”
This conversation could go on because it is emotion based and gets people thinking and wanting to voice an opinion. Rather than blogging about would I yes/no be interested in going to Hawaii.

Another way is to research and learn from other SUCCESSFUL bloggers.

Another social media web site that is available is Ning. ANY person is able to creat a network based around their own interests and passions. Currently there are 1.6 million networks that are available - with 36 million registered users!!

Interestingly, millions of new users are coming to Ning to both explore AND express their interests, revive old interests and discover new passions. Another advantage to this tool is the social collaboration - by ths i mean building friendships online with others having a shared pursuit.

Ning is based in Palo Alto in California, founded in October 2004 by Gina Bianchini and Marc Andreessen.

Visit Ning now!

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