Inside the new Google search - how you need to adapt - Business news, business advice and information for Australian SMEs | SmartCompany: "Internet giant Google has just introduced changes to its searching process that will allow users to refine search terms into narrow categories.

While the new search functions are primarily designed to help users, they will present a number of opportunities and challenges to companies' search engine optimisation and reputation management strategies. The changes also reinforce the idea that on the web, content is king"