Twitter really does increase the speed of information sharing. Twitter is instant, more so than the internet..I found an article today about Capitalising on the mistakes of others, Tweeted discounts a success and funnily enough drinking to Twitter.
Swine flu updates are on twitter and are used in Australian hospitals; a prime example that this communication method is instant and obviously works in Government hospitals.
The article discusses ways in which you can market yourself using Twitter - for example: discounting products if you sign up to follow your biz. The more people that do, the higher your word of mouth goes out - which then, increases your advertising at little to No Cost at all. AS Long as you are ethical and maintain a good image and name in the market, this is great. Of course you would not want to have discounting for the entire period - maybe just at launches and special release dates.
http://www.smartcompany.com.au/information-technology/20090804-twitter.html

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